A Pharmacy Engagement Platform for Pharma Events
Labosuisse, managed through Alcova Meeting Services L.L.C., operates in the pharmaceutical and healthcare event space — delivering video conferencing, remote speaker programs, virtual and hybrid events, webcasting, streaming, broadcast, and audio/video productions.
We built a full marketing and engagement ecosystem: a public-facing corporate website combined with an interactive pharmacy engagement platform featuring gamification, sample distribution, and a robust backend CMS.
The Challenge
Reaching pharmacies and keeping them engaged took more than a brochure site could offer:
- A corporate presence was needed that also captured inquiries and leads
- Pharmacy visitors had little reason to return to the site
- Dispatching pharmaceutical samples to pharmacies had no tracking visibility
- Website content and campaigns needed managing without developer involvement
- Employees and admins required different levels of access across the system
Labosuisse needed one platform covering public marketing, engagement and internal operations.
How We Helped
Durable Coder Pvt. Ltd. built the website and engagement platform end to end on a LAMP stack, backed by a centralised CMS.
Public Website
- Corporate presence: A service showcase establishing the Labosuisse brand
- Lead capture: Inquiry forms feeding directly into the platform
Pharmacy Engagement Platform
- Spin & Win and activity games: Interactive games driving visitor engagement and repeat visits
- Traffic and inquiry growth: Gamification translating visits into measurable inquiry volume
Backend CMS
- Multi-role user management: Full Role-Based Access Control across employees and admins
- Content Management: Website and campaign content controlled in-house
- Game Management: Configure and manage the engagement games
- Shipping Management: Track and manage dispatch of pharmaceutical samples to pharmacies, end to end from request to delivery
The result: increased website visitors and inquiry volume, streamlined sample shipping operations with full tracking visibility, and reduced manual overhead through a centralised CMS with role-based access.
