
Digitalizing the Fresh Produce Supply Chain
Gromally set out to solve a real-world challenge—making the fruit and vegetable supply chain faster, simpler, and fully digital for local cart vendors. What began with managing everything in Excel soon became unmanageable as operations grew. Tracking orders, managing vendors, and handling payments manually just couldn’t keep up.
That’s when Durable Coder Private Limited stepped in with a full-stack digital solution—a custom CRM, Account Manager App, and Vendor Application to bring structure and speed to Gromally’s operations.
The Challenge
As Gromally expanded, so did the complexity. The team needed a better way to:
- Track daily orders across multiple vendors
- Manage vendor accounts with clarity
- Keep payment collections and reconciliations transparent
- Scale operations without chaos
The manual workflow using Excel had reached its limit.

The Solution
- Custom CRM: A powerful backend to monitor orders, payments, vendor activity, and reports.
- Account Manager App: On-ground agents could manage vendors, view orders, and collect payments directly through a mobile app.
- Vendor Application: Vendors could view live orders, manage inventory, and track payment status—all in one place.
